Thursday, April 16, 2009

a brave new world


This week, a UK university announced a research task force to predict the next big thing online, that is, in terms of social media. This is all being done in the name of dandelions. And ethics, of course, but that’s part of catching dandelions.

The two-year project is called the Ethical Issues of Emerging ICT Applications (ETICA). Researchers will be tasked with identifying the new communications technologies – like Twitter – that are likely to emerge in the next 10-15 years and examine some of the ethical implications that can arise.

For example, email gave rise to spamming, e-commerce and internet banking brought about phishing, and SMS and phone cams opened up the door to “sexting.” While the internet has made it easy for us to adopt new communications tools quickly, we seldom think of the ethical downsides. Like the teenage girls possibly facing jail time and being labeled sex offenders for taking nude photos of themselves and texting them to their lovers. Apparently this is not only unethical, it's also a serious crime. Though I'm still struggling to understand exactly what makes it so horrible. If the photo has only been shared between two consenting lovers, where is the crime? Perhaps it lies in its potential. But, potential has never been a crime.

My classmate Hayley is right – the rapid spread of technology is outdating the law, and it’s at the point where the law is no longer in control. Prosecutors feel that they have to apply the most serious offenses possible, probably because it’s the only way for them to feel they’re still in charge. But, is it right? A harsh punishment for a cybercrime like “sexting” – for which no law can be applied – is a symbol of society’s insecurity. It’s a brave new world vs the savages. And the savages seem to be winning.

So, I wonder about this ethical task force. While on one hand identifying and understanding how a problem can form can lead to it not forming at all, the flip side is it might just be a way for prosecutors to regain control – to be prepared to apply different degrees of the law to actions that don’t really merit prosecution. And that’s actually what the main objective is. According to the story, ETICA will devise a method to grade and rank the ethical issues. “They will then focus on the top five issues they consider to have the highest priority and will make recommendations to policy makers based on their findings, as well as investigating governance models to see which are most likely to successfully address the ethical issues identified in the project.”

Unfortunately, I think that unless our own ideals and beliefs evolve as quickly as our technology, we won’t really find a way outside the ethical circle. Our old rules crafted generations ago don’t apply anymore, but our society is too afraid to let go of what it has always known. What society doesn’t realize is that we’re already in the middle of a revolution. I'm optimistic - it might take some time, but I don't believe fear will win this battle.

Ok, one last thought. Aside from it being extremely hard, if not impossible, to predict future ethical drawbacks, imagine if you really could predict that next big thing. What would stop one of these researchers from partnering with Google or some venture capitalists and try to make the next big thing happen? Because I’m sure the next big thing would pay much better than the research job, despite it being interesting, albeit rather challenging. Now that I think about it, I’m not so sure this ethics team will last those two-years after all.

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